Hitchin Live at The Priory Privacy Policy
OPERATED BY HITCHIN LIVE LIMITED

Last updated: January 2026

Our commitment to you

You trust us with your personal information, and we are committed to being open and transparent about how and why we use it. This Privacy Policy explains what information HITCHIN LIVE LIMITED collects about you, how we use it, and the rights and choices you have.

If you have any questions, you can contact us using the details at the end of this notice.

Privacy notice overview

How this notice applies to you depends on how you interact with us, for example:

  • When you purchase tickets for Hitchin Live at The Priory, we receive your details from our authorised ticketing partner(s).

  • When you visit our website, we use cookies to tailor your online experience.

  • When you attend our events, we may collect information to ensure safety, manage entry, and improve the event experience.

Your rights and choices in relation to each scenario are detailed below.

What information we collect & where we get it

When you buy tickets

When you purchase tickets for Hitchin Live at The Priory through an authorised ticketing agent, we receive information from them, such as:

  • Name

  • Email address

  • Contact number

  • Ticket details (date, quantity, ticket type, seat or location where applicable)

If tickets are transferred to you, we may also receive your details.

When you attend our events

We may collect:

  • Check-in or entry scan information

  • Cashless payment wristband information (if used)

  • Wi-Fi registration details (if you choose to log in)

  • Incident or safeguarding reports, if relevant

  • Lost-property or customer-service records

Fan images, photography & CCTV

At the event site, we may collect your image via:

  • CCTV cameras (for safety and security purposes)

  • Event photographers or videographers (for marketing and documentation)

Where images are used for marketing, you may object at any time (see Your Rights & Choices).

When you use our website

We may collect information automatically using cookies such as:

  • IP address

  • Device information

  • Browser type

  • Pages visited

  • Approximate location data (if permitted)

Please see our Cookies Policy for more information.

Competitions

If you enter a competition, we collect the information necessary to administer the competition and notify the winner.

Customer enquiries

When you contact us, we store the correspondence for evidentiary, administrative, and customer-support purposes.

Social media

If you post publicly on our social media pages or interact with social features on our website, those platforms may share certain information with us in accordance with their own privacy policies.

Geodemographic & marketing partners

We may use information supplied by advertising or marketing partners to help personalise communications, such as general demographic indicators (e.g. age range or interests). You may opt out at any time.

Children’s data

Where we collect information related to children (for example, for safeguarding or access control), this is done with appropriate consent and only where necessary for essential purposes.

Health & safety

Where required by law or event policy, we may collect attendee details for health and safety purposes, such as incident reporting or crowd management.

How & why we use your information

To fulfil our contract with you

This includes:

  • Processing ticket purchases (via our ticketing partners)

  • Providing customer service and support

  • Sending essential event information (timings, changes, access details)

  • Administering competitions

  • Ensuring events operate safely and smoothly

For our legitimate business interests

This includes:

Marketing
Where permitted by law, we may contact you about future events similar to those you’ve attended or shown interest in.

Advertising & cookies
To tailor website content and advertising to your preferences.

Market research & event improvement
To gather feedback and improve future events.

Photography & videography
To promote Hitchin Live events unless you object.

Personalisation
To show relevant content or recommendations where applicable.

Security & fraud prevention
To protect our rights, ensure event safety, and prevent unlawful activity (such as ticket fraud).

With your consent

Where required, we may ask for your consent for:

  • Marketing communications

  • Location services

  • Non-essential cookies

  • Sharing data with specific third-party partners

  • Use of identifiable images in promotional materials (where applicable)

You can withdraw consent at any time.

To protect your vital interests

In the event of a medical emergency or serious safety incident, we may use or share relevant information with emergency services or medical professionals.

Who we share your information with & why

Ticketing partners

We share information with authorised ticketing providers to administer ticket purchases, transfers, and event entry.

Event partners

This may include:

  • The venue (The Priory, Hitchin)

  • Production and technical suppliers

  • Security and stewarding providers

  • Medical teams

  • Marketing, PR, and media agencies

  • Artist management teams (where necessary for event delivery)

Service providers

We use trusted third-party providers for:

  • Website hosting and management

  • Cloud storage

  • Email and marketing platforms

  • Customer-support tools

  • Data analytics

  • Wi-Fi or cashless payment systems (where applicable)

Some providers may be located outside the UK. Appropriate safeguards are always in place.

Legal obligations

We may disclose personal information where required to comply with legal or regulatory obligations.

Business changes

If we sell, transfer, or reorganise part of our business, personal data may be transferred as part of that process. We will notify you where required by law.

Your choices & rights

Your choices

  • Marketing: You can unsubscribe at any time via email links or by contacting us.

  • Cookies: You can manage preferences via our cookie banner or browser settings.

  • Location services: Disable via your device settings.

  • Photography objections: Contact us to request removal of images featuring you.

Your legal rights (UK GDPR)

You may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data (in most cases)

  • Restrict how we process your data

  • Object to processing, including marketing

  • Request data portability

  • Withdraw consent at any time

We may need to verify your identity before responding.

How we protect your information

We use appropriate technical and organisational measures to protect your personal data and restrict access to authorised personnel only.

We retain information only for as long as necessary to:

  • Provide services to you

  • Meet legal and regulatory obligations

  • Resolve disputes

  • Improve future event operations

When data is no longer required, it is securely deleted.

International transfers

Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses

  • Data-processing agreements

  • Other legally recognised protections

You can request further details by contacting us.

Changes to this policy

We may update this Privacy Policy from time to time. Any significant changes will be posted on our website and, where appropriate, communicated directly to you.

Contact us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

HITCHIN LIVE LIMITED
Company No: 16843931
Email: info@hitchinlive.com
Website: https://hitchinlive.com/